Market intelligence, field activation, omnichannel distribution and consumer engagement — one integrated platform, one partner.
We go beyond data collection — conducting market research and diagnosis to understand whether your products truly fit consumer needs, at commune level across 20,000+ retail points.
AI-prioritised field agents execute your brand standards, run promotions, and capture market signals — with every visit GPS-tracked and reported in real time to your dashboard.
Maad built its logistics stack from the ground up — warehouse, GPS-tracked fleet and a distributor partner network — delivering to every channel in under 24 hours.
The Maad platform gives your brand a direct channel to consumers and retailers — cashbacks, loyalty programmes and targeted incentives that drive purchase behaviour and generate rich data.
Maad helps brands build presence, activation and omnichannel distribution across Senegal. If you are a manufacturer, importer or brand owner, send us your information and our team will review the fit quickly.
The better the context, the faster we can define the right route-to-market and next steps.
Order 1,000+ products, get them next day, manage your stock and access credit — all from your phone.
No app, no typing. Just speak your order in French, Wolof or English — Maad's AI understands, confirms, and delivers. The fastest way to restock your boutique.
Download the app or order via WhatsApp right now.
We started with a simple observation: Africa's retail ecosystem is vast, fragmented, and underserved by technology. We decided to build the connective tissue.
Maad aims to become the leading commerce infrastructure in Africa — the largest connected retail network, the primary intelligence layer for consumer brands, the most efficient distribution platform, and the most trusted financial layer across the ecosystem.
We operate at the intersection of AI and physical infrastructure — building systems that get smarter with every order, every visit, every transaction.
Stanford, École Centrale, Airbnb, World Bank, Amadeus — world-class credentials combined with 7+ years of deep African market experience.




Maad orchestrates market insights, field activation, omnichannel distribution and financial services in one integrated system.