Welcome to Maad !

Digitizing traditional retail in Africa

With our technology and logistics infrastructure, we drive economic empowerment for the small retailers and large producers that are part of the Maad community.

Distributing household name brands
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For retailers

From our one-stop-shop app, place orders from more than 1,000 available SKUs and get delivered in less than 24 hours

E-commerce app
Bookkeeping app
Mobile Wallet
Working capital loans
Available in local languages
Available on Whatsapp
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For suppliers : Data analytics & SaaS platform

Live product performance
Real-time tracking of your product performance, including sales, customers, drop size, and product availability.
Analyze performance against competition
Track your sales performance against the market & key competitors.
SaaS to manage sales and marketing
Mobile app & dashboard for your field teams to help you execute your sales & marketing strategy.
Advertise products to retailers
Make your products visible to almost 20,000 retailers to maximize visibility and drive sales.

Life at MAAD

Bringing together an ambitious team with the shared goal of revolutionizing traditional retail and empowering small businesses in Francophone Africa.

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Backed by reputable investors.

Testimonial from "Mère Awa Fall", store manager in Dakar

In 1 year, she went from 100,000CFA to 6,000,000CFA and was able to buy her flight ticket to Mecca !

About us

A talented   ‎& experienced ‎team

Maad is a team entirely dedicated to the success of your operations! Founded by 3 highly trained engineers, our organization is experienced in data collection, field team management and decision-making at the highest level.

Jessica Long
Jessica Long
Ops & Data

Jessica Long was the 15th employee at Airbnb. She has been living in Senegal for over 7 years and has designed digital distribution systems nationwide. She holds a degree in computer science from Stanford University.

Karimou Ba
Karimou Ba

Karimou Ba has over 7 years of experience in product management at Amadeus in France, along with 5 years of entrepreneurship in Senegal. He holds a Master's degree from École Centrale de Paris.

Sidy Niang
Sidy Niang
Sales & growth

Sidy Niang has over 4 years of experience in private equity and infrastructure investments with the World Bank. He also co-founded a food delivery startup that delivers over 10,000 meals per month. He holds a Master's degree from Ecole Centrale de Paris.

Maimouna Dagois
Maimouna Dagois
Purchases & partnership

Maimouna Dagois launched the grocery category of Jumia (1st African Unicorn) in Senegal. She has over 10 years of experience in entrepreneurship and B2B sales, holding an MBA from St. John University and a Master's degree from ISEG in France.

Contact us !

Feel free to contact us with any questions, comments or requests for information. Our team is here to help you and meet your needs

Ouakam Cité Batrain
Second road coming from Ancienne piste, Dakar, Senegal
Mobile: (+221) 77 875 20 20
E-mail: hello@maad.io
7 jours / 7
24 heures / 24